We are glad to see you are exploring the possibility of underwriting KCYB-LPFM. This information is designed to show how you or your business and our radio station can both benefit. Please take your time and read the information below. Feel free to direct any questions to our staff, ready to serve you at: (281) 686-7991.
What is Underwriting?
The Federal Communications Commission (FCC) allows businesses to underwrite or fund programs on stations like KCYB-LP, but it does not allow commercial advertising. KCYB-LPFM also known as Cypress Radio, depends on underwriting donations from businesses like your’s and individuals to defray operating costs, as well as equipment purchases and repairs. Unlike many other non-commercial stations, we do not receive funding from the government.
Underwriting is highly similar to commercial advertising, but differs in a few very important areas. The FCC forbids announcements that issue a CALL TO ACTION. This means that statements like “stop in, shop here, call, call now, limited time only, mention KCYB-LPFM”, are not allowed. Underwriter announcements also may not contain QUALITATIVE WORDS. Qualitative words such as largest selection, newest model, best in town, finest selection, and state of the art are prohibited. Finally, announcements may not mention or give reference to PRICES. References such as free, sale, discount, clearance, reduced, going out of business sale, and liquidation , are also prohibited by the FCC.
Underwriting announcements on KCYB-LPFM are required to follow all FCC regulations.
Our Enhanced Underwriting Announcements:
identify but do not promote.
do not call to action.
use value neutral language.
do not mention prices.
can be produced in 10 to 30-second pre-recorded announcements.
Enhanced Underwriting Announcements on KCYB-LPFM are recorded by our production staff.
Announcements may include information which identifies but does not promote the underwriter including:
the name of the underwriter.
the underwriter’s products and/or services
the underwriter’s corporate slogan (as long as it is not a promotional statement, like “Get Met, It Pays”)
the location of the underwriter’s business.
the underwriter’s telephone number.
the underwriter’s web address.
Enhanced Underwriting Announcements on KCYB-LP 103.5FM may not:
be a commercial.
include a call to action.
use qualitative language.
mention any prices.
endorse a product or service.
(Some examples of announcement texts are included at the end of this page for your reference.)
Why your business should underwrite KCYB Cypress Radio:
Your support of non-commercial radio is vital to maintaining the quality of programming and services you and other listeners in the Cypress, Tx area need from 103.5 FM, KCYB-LP.
How can underwriting benefit your business?
While underwriting is not commercial advertising, it can provide your firm with some of the same benefits plus some that commercial advertising can’t offer. Research indicates that Low Power community radio is an excellent public relations tool. Listeners have a positive image of companies that support Low Power radio and report their purchasing decisions are influenced by such underwriting support.
Target and reach a select audience
Because of the wide variety of programming done on KCYB Cypress Radio, the listeners are a diversified group of people who share many common interests and life styles. KCYB provides programs for groups ranging from most all ages, many of these age groups have been abandoned by commercial stations.
Demonstrate your community concern
Your support of KCYB-LP shows you are interested in contributing to the quality of life in the Cypress, Tx area and surrounding communities.
Expand awareness of your name and presence
Awareness of your business is expanded each time you are mentioned on KCYB-LP 103.5 FM. Here’s the best kept secret: with our diverse program offerings, you will be able to reach more types of listeners than any single format station!
Enhance your business image
Your image is enhanced by your association with non-commercial community radio. You will be joining other fine businesses that support our quality radio programming.
Increase your opportunities for your business or personal name!
Advertise your association with KCYB-LPFM, Cypress, Tx first Low Power FM Radio Station, in other media (newspapers, Internet, etc.) Advertising that your business is the sponsor of one of the many popular programs on KCYB-LPFM, or a station event, is an excellent way to increase the public’s awareness of your business. It is a strong statement about your company’s contribution to our community’s well being.
The following are examples of permitted and prohibited underwritng announcements for your reference:
PROHIBITED ANNOUNCEMENT: “Portions of the broadcast day on KCYB-LP is underwritten
by Speedy Lube, where you can now get a 10-point oil change and lube for
the unbelievably low price of just $12.99. So come on down to 115 Main
Street for fast, reliable service and a free gift.”
PERMITTED ANNOUNCEMENT: “This portion of KCYB-LP broadcast day is
underwritten by Speedy Lube, located at 115 Main Street in Whitehall.
Speedy Lube provides oil changes using Quker State lubricants, tune-ups,
and other minor vehicle maintenance services. Our thanks to Speedy Lube of
ANALYSIS: The first text mentions price and contains two calls to action. It
contains statments which include qualitative statements. The second
text identifies the sponsor, the sponsor’s address, telephone number,
product line, and establishes a relationship to the program. The second text
is permitted by the FCC.
Thank you for taking the time to learn about underwriting opportunities available at KCYB LP, 103.5 FM. For further information, feel free to contact us:
KCYB-LP 103.5 FM